DRAFT: This module has unpublished changes.
DRAFT: This module has unpublished changes.

DRAFT: This module has unpublished changes.

 

BTM 104 Principle of Marketing

Prof. Little

Spring 2013

 

Course description:

This course explores the vital role of marketing in our economy. The factors of consumer behavior and motivation are covered to provide an understanding of market planning. The system of distribution of goods from producer to consumer is discussed by relating theory to actual case histories.


 

Course reflection:

During this class I was introduced to marketing terminology and concepts, including marketing planning, analysis, control and implementation. I learned how to developed marketing research techniques and  how to apply them on  marketing mix elements: price, product, place, promotion. The group project offered me a chance to analyze a real life case scenario.  I was able to test the theoretical  concepts learned throughout  the course,  but I apply critical thinking in order to come up with original ideas for improving profitability of the business and  for expanding the target base. Working in a group was a great experience and help me enhance my communication and collaboration abilities, and practice team-working and leading proficiencies.

 

Assignments:

Integrated Marketing Communications 

 

 

DRAFT: This module has unpublished changes.
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