DRAFT: This module has unpublished changes.

BTN 211

Travel, Tourism and Hospitality Marketing


Course Credits: 3 credits 3 hours 

Book

Course Description:

 

This course examines the principles of marketing as applied in the travel, tourism and hospitality industry. Stages in the marketing cycle, including research, strategies, planning and the components of the marketing mix will be discussed. The role of marketing functions performed by urban tourism industry organizations as well as the tourism image/experience of New York City will be explored through field trips and/or guest speakers and community-based projects.

 

 Assignments:


PART 1 - BTN 211 Assignment 1 - MEMO by Haider Ali.docx


PART 2 - BTN 211 Assignment 2 - Environmental Analysis and Forcasting Trend Analysis By Haider Ali.docx


PART 3 - BTN 211 Assignment 3 - Forecasting.docx


PART 4 - BTN 211 Assignment 4 - Segmentation and Targeting.docx


PART 5 - BTN 211 Assignment 5 - Four P.docx


PART 6 - BTN 211 Assignment 6 - Summary and Conclusion.docx


PART 8 - Comely Tour Inc Oral Presentation.pptx


PART 10 - BTN 211 Assignment 10 - Reflection.docx


Brochure for Comely Tour Inc.pdf



DRAFT: This module has unpublished changes.